Tal Maslavi // Autonomous sensory meridian response

 

ASMR is a term used to describe a physical reaction that is characterized by  tingling sensation and is usually caused by tactile and cognitive stimuli. Modern life exists on the border of physical and virtual and as such our ability to touch and feel has been compromised. At the same time the devices through which we experience life are becoming sleeker, smoother and less tactile.

In his final collection, Tal examines the human need for touch, interaction and perhaps even a grasp of reality. looking at the ease with which we have expropriated our senses in the transition to digital life. The visual language of the collection is inspired by the visuals of online content creators of "satisfying videos" that flood the social networks and offer the viewer a synthetic ASMR experience.

 Familiar clothing details were transferred to a speculative realm where their materiallity, color story and purpose was re-examined. The result is an avant-garde men's collection with a humorous and critical look that asks the wearer to feel once more.

To achieve this goal Tal uses materials such as denim and leather alongside silicone, chocolate and artificial acrylic nails. The color story ranges from the generic and familiar to the fantastic and the hyper filtered

 

 

talmaslavi@gmail.com // @talmaslavi // +972 505206724.