UNBOXING // Yehoraz Bruner 

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Almost anything that surrounds us, is being wrapped and packed for deferent purposes, while one of the main phenomenon that we are flooded with , is the unstoppable deliveries.Every package or product that has been sent to us arrived with layers of boxes , papers, stickers and ribbons.

Now days , packing became the product itself, if not more important , kind of an accessory which we will be happier to be shown with and attached to as part of our own display window.

And alongside, as far that the packing has got the front stage, at the same time it forgotten or being thrown and with it goes the excitement and the renewals feeling.

All that makes me wonder how can we preserve shopping’s experience that comes  with it, because if that packing is more desirable then the product itself, why not wearing it?

This  “Ready To Wear” collection’s inspiration, came  from the colorfulness details and wrapping’s world which  corresponds with the “Unboxing” phenomenon that  expressed by outfit , full of  handmade techniques and layers

 

 

yehorazb@gmail.com // +972526604629